Why We Love Platinum...
To call the resurgence of platinum "a trend" is a bit of a misnomer. Hardly new, platinum was revered even in ancient Egyptians' time. By the end of the 19th century, it was the preferred metal for jewelry design, remaining so until World War II, when the government declared platinum a strategic met...
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It's Time to Add to Your Platinum Jewelry Wardrobe
If you are one of the many women who chose a platinum engagement ring or wedding set, there are lots of exciting new designs just waiting to be included in your platinum jewelry wardrobe.
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Platinum's Turbulent History
It's almost hard to believe that platinum, one of the world's rarest, most durable and unquestionably beautiful metals, has spent so much of history being misunderstood.
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Why Do We Love Platinum? Let Us Count the Ways...
It's hot, it's cool - and it's the last word in fine jewelry fashion. What is it? Platinum, of course!
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Platinum Bridal Tasteful, Practical, Interesting
Whether you buy your engagement ring and wedding ring as two individual pieces or as a "bridal set" is very much a matter of taste. But if you do decide to get a set, it might be a good idea to consider platinum. Why? Because designing a bridal set that's tasteful, practical and interesting, all at ...
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Why Platinum Is Worth the Price
As you look through our cases during the holiday season you may notice that our platinum selections have significantly higher price tags than the ones shown in white gold. The question may come up, "Why buy platinum when white gold will do the trick?" Well, here's the inside scoop.
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White Hot: A Stylish Platinum Gift Guide
Platinum jewelry is a hot commodity - as desirable with women today as it was with the platinum blondes of the 1930s. Times and styles may have changed, but elegance remains.
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In a Class by Itself… Platinum
For centuries, platinum has been equated with the best of the best. In the world’s finest jewelry, from the court of Louis XVI (where it was declared the only metal fit for kings) through the Art Deco of the Jazz Age until today, platinum’s beauty, strength and durability have kept it firmly at the top of the most-precious list.
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The Power of Platinum
Platinum is one of those supercharged words that always signifies the best of the best. Jewelry made of platinum has a status and image unlike any other. But this is nothing new. Platinum’s desirability and use go back thousands of years.
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